Blogging as content

Posted by Communique at 6:31 AM on Jun 9, 2019

Coming up with ways to keep people following your ventures can be hard. There are different types of ways you’re expected to promote yourself — the most exhausting of these can be in creating and maintaining blog posts. If you’re looking for immediate gains in terms of traffic and SEO efficiency, then the task becomes more daunting, as Neil Patel’s article points out: articles or posts with larger word counts are favoured by Google’s long tail search traffic. Essentially, by making large (2000-3500 word) articles, your content is there to say in the long run and will generate traffic over time. However that doesn’t mean smaller scale posts are useless.


Every article about blogging will tell you some variation of the same thing, which is: choose a topic you know people will want to read. Sounds simple right? Well, come back to this after five minutes of thinking about what would make good blog posts. Chances are you have less than four. So here’s a few tips to guide you:


  • Relevance — If you plan on doing a regular blog, you need to write about things that are relevant to either you or your venture. It’s important to do this because one: it gives you the drive to start writing in the first place, and two: you will be able to sustain content through something you’re regularly involved in. So for the sake of common sense, a writer will blog about writing and books, while a building firm will blog about their local council’s infrastructure plans or about construction efforts. Stick to things you know about or at the very least, like enough to want to talk about.

  • Research — Whether you will be writing comprehensive articles or small blog posts, you can’t spend the majority of it just making filler. It means spending longer on something you could otherwise bang out in an hour, but it also means that your content instantly becomes more valuable, resulting in better traffic later down the line.

  • Communication — Unfortunately, it doesn’t just end after you finish your piece. Your potential audience needs to know where and when they can find it: having multiple channels through social media, email and even general websites is an excellent start with attracting visitors to your blog content. You don’t have to shill it to the high heavens (although that could also work) but spreading awareness is important if you are creating content you know other people can benefit from. And for goodness sake, if you’re some of the lucky few that get regular feedback and comments, do not ignore them! Interacting with a potential community is a goldmine of opportunity for growing your online presence.


Things like like content originality, time management and writing styles can come later. For now, try out these tips when you’re blogging and see how they can help you. Good luck!