Unorthodox Methods - Augmented Reality & Multimedia

Posted by Communique at 12:32 PM on Jun 21, 2019

When it comes to looking for other avenues of promotion or getting your name out there, it can sometimes be tempting to try platforms you might not otherwise think of using. For many large-scale marketing efforts, investment in AR (Augmented Reality) and VR (Virtual Reality) tech is becoming more common. As of 2018, an estimated 51% of teenage social media users were using the multimedia AR messaging app Snapchat over any other type of platform at that time: the potential exposure to new audiences can seem very lucrative indeed. Is it for everyone, though?

For those that use Snapchat, you find the way marketing and advertising efforts are carried out is through breaks in stories (similar to how ads on youtube cut up a video) but also through a more unique system of ‘geofilters’ whereby the app can give you specific filters for you pictures based on locations you’re in around the globe. The special thing about these geofilters is that while they’re more commonly used for tourist or national quirks, they can also be provided by businesses and brands to help promote a specific event or product occurring at that place and time. For a brand wanting to create immediate hype or buzz, this can be an immensely powerful tool, and can generate a lot of traffic towards the brand.

AR marketing sounds like the new exciting promotion of the future, like something out of a sci-fi film. In some ways it isn’t too far off, but for the vast majority of businesses, using high-tech channels to promote a business or brand may not be appropriate considering the effort it takes to create and sustain the more traditional forms of promotion. Your social media circles and email campaigns are sure to do just as much — if not more — than some magical Snapchat filter. You may be looking to race into the future, but be careful you don’t outpace your brand in the process.